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20120930
20121008
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NBC
Oct 4, 2012 10:00pm EDT
and i have more energy. >> what is interesting is there aren't nearly enough people who have medical problems with gluten to explain the surge in gluten free products. >> you are on the breaking wave of something. >> i think so. general mills prides ourselves in being on the forefront of where consumers are going and trends are going. >> reporter: dom is a marketing manager for general mills. manufacturer of cheerios, wheaties, betty crocker, and bisquick. >> we have 300 gluten free products ranging from fruit snacks to yogurt to soups and chex flavors and betty crocker. >> reporter: here at the headquarters of general mills in minneapolis one they can spot is a trend. as far back as 2006 dom and his team so you requests for gluten free products. remembering what low carb craze did for the bottom line they went into the kitchen and came out with gluten free rice chex. the darg was taking the gluten out of the chex would be a cereal killer. they made batch after batch. the final product is close to the original. >> it's nice and crunchy. whether it is healthier is debatable. >> is the
Search Results 0 to 2 of about 3 (some duplicates have been removed)